Do they simply want to go faster 可燃冰试采关井 男子划伤奔驰被拘

Marketing I"m not sure if the term itself is new, but I first heard it used about six months ago. Whether the term is new is irrelevant the concept is not. The most effective marketing strategy has always been one of educating the customer as to why your product or service is the best value for them. Notice I didn’t say lowest cost, but best value, it provides the best return on their investment. In my book, Bottom Line Focus, I talk about marketing as providing useful information to your customer base that let’s them know you understand their needs or problems and provide them options for solutions. But you can’t help them understand your products or services and how they will benefit from them unless you understand their needs. You can’t start building your branding and marketing strategy around a sales pitch about why your new "turbo widget" is the sexiest thing on the market. You must first understand why people buy turbo widgets. What are they trying to achieve? Do they want to look younger, prettier, thinner, or more successful? Do they simply want to go faster? What do they want and why? Once you pinpoint your prospective customers’ problems and needs, you must understand why your widget is the best solution available. If it isn’t, you need to determine what you must do to make it the best. Now, here comes the tough part. You need to convince your prospects to agree with you that your turbo widgets are the best. I say it’s the tough part because in this age of the Internet and proliferating channels of communication, traditional marketing approaches radio, TV, print advertisements, sales literature, and celebrity statements are all becoming less effective. But actually, that’s good news for small and mid-size companies. The Internet has leveled the playing field. Big companies used to be able to buy very influential testimonials. Today, Internet blogs and forums are the equalizers. Take any product or any brand and do a blog search on it. You will find dozens, if not hundreds, of comments indicating the marketplace perception of that brand. By employing Web 2.0 techniques strategically, you can make a big splash on a limited budget. With the rise of social media marketing, ingenuity is becoming more important than dollars. And it’s been proven that consumers respond better to engaging dialogue than to expensive broadcasting. So what is inbound marketing? Its providing enough useful information to your prospective customer base that they seek you out. Your company becomes the recognized expert in your field. Inbound marketing can be viewed as welcome marketing, providing free and useful information about their issue or need and offering great solutions. Traditional marketing can be called invasive marketing, blaring out price, or product features at a mass audience hoping some of the noise finds it’s mark. While traditional marketing was once the accepted practice it never worked really well. A great direct mail program is one that gets 2% response. Now with the never ending array of TV commercials, Emails, newspaper and magazine ads, you need to find a way of reaching your customer that isn’t lost in the noise. Having them seek you out is by far the best return on your investment. You may have less traffic to your website or office, but the traffic you do receive will be much better qualified and knowledgeable about your product or service. About the Author: 相关的主题文章: