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SEO The method of fashioning websites to look appealing to search engines is the essence of search engine optimization. Optimization is the goal, as a well-optimized web page will take the majority of high rankings from the search engine web crawlers. The higher the site ranks with the search engines, the more visitors to the website. Obviously, the more visitors you receive, the healthier your bank account will become. Why is receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don’t rank on the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any pages after that) see a significantly lower amount of traffic at their websites than those that are ranked on the second page. There is even a staggering difference in the numbers between websites on the first page versus the second page. In the world of e-commerce, ranking and strong search engine optimization is everything. For most, just the term ‘search engine optimization’ is a pretty big pill to swallow. Add to that such phrases as algorithms, page rank, web crawlers and Meta tags and you’ll definitely feel overwhelmed! Unless you’re a mathematics professor, an Internet search for the word "algorithm’ won’t help, as all you’ll see are weird symbols and mind boggling equations. Don’t let this intimidate you, as search engine optimization is much simpler than you know. Now that you’re in a better frame of mind, let’s go over these terms. Specific algorithms are used in the development of most computer programs. They are a very intricate set of formed codes and are just as complex as they appear. Page rank is the term used for Google’s program to search, index and rank its registered web pages. It’s the main reason for Google’s success and it operates on a link analysis algorithm. If we compare search engines to hunters, then think of web crawlers as highly sophisticated hunting dogs. They search the World Wide Web in a purposeful and controlled way, looking for algorithms. Finally, Meta tags contain data about a web page in question. Also known as HTML tags, they are written inside the title tag and are for search engines’ eyes only. Truth be told, you can begin to optimize your webpage and not have any idea of the intricacies of search engine optimization. If you’re planning to be in the website business for the long haul, it may help to have at least some idea of how optimization works. However, you’re sadly mistaken if you think a PhD in search engine optimization was a prerequisite for the owners of the top websites on the Internet today. You probably know more about the technical aspects of optimization than most of them do now. So exactly what then is their claim to high ranking website fame? They’ve mastered the three basic steps to search engine optimization. The first step in search engine optimization is to produce a website that is rich in content. The more useful, informative, educational or entertaining your content is, the better. Your site will steadily grow in popularity as more traffic discovers that your site can be depended upon to always provide this rich content. Be careful only to use content from origins with the same general subject matter as your site. Fresh, new reviews, articles and editorials are great examples of rich content and you should be diligent in adding such content to your webpage often. The next step in optimizing your page with the search engines is to get the web crawlers’ attention by using as many keywords as you can. Words are what crawlers are after, so your graphics mean absolutely nothing to them. Purposefully select the right keywords to articulate what you’re selling or what service you’re providing. Don’t be shy when listing keywords often within your pages, since this is sure to bring the web crawlers to your site. Your competition may have some tips for you, as far as keyword usage, on their sites. See what they are doing to be ranked so high and devise a plan to beat them at their own game. Choosing the search engine(s) that will be the right match to best optimize your site is the third step in search engine optimization. Too much hard work has gone into building that great webpage of yours for it to now sit idle in cyberspace because your potential customers doesn’t know it exist. What search engines are the masses gravitating to in order to find the kinds of products and services you offer? This is what you need to find out to help determine which engine(s) your site should be a member of. With roughly 90% of all daily web searches originating at either Yahoo!, Google, AOL or MSN, you won’t have to look too hard to find the likely candidates to submit your site to. A high page ranking on one or more these search engines will all but guarantee your success in search engine optimization. About the Author: 相关的主题文章: